Smart Wireless have now achieved the top level of partner status with Purple, a Certified Partner.
Purple, founded in the UK, is an intelligent spaces company which evolved from Purple WiFi, the cloud-based guest WiFi software solution, to take the market lead in real-time analytics and marketing for businesses who want to engage with visitors and understand their use of physical spaces.
Working in conjunction with your existing wireless network, Purple helps brands to learn more about their customer behaviour, location analytics, and to take action.
Smart Wireless has seen huge growth in all sectors, including retail, where tracking footfall is essential, hospitality, where people and guests have time to spend online, healthcare, where Purple’s unique wayfinding feature helps patients and visitors find their way through a hospital by way of a mobile app.
Purple offer transparency around service and communication and entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments; small businesses and enterprise customers.
Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.
Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings; Fusion and Provision.
Purple WiFi is the well-established guest WiFi, analytics and marketing product.
Purple Location is a location based services product that works to actually pinpoint devices, enable heat-mapping, provide zone flow information and enable journey management.
Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.
Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.